Fractional Digital Director
Hire me as a fractional digital director to help plug your operational digital strategy and content strategy needs - I can work on a pro-rata basis across, but not limited to, the following areas:
Managing your website project
You may be looking to develop your website or digital channels but don't know where to start. I can help write briefs, proposals, RFP's and manage the project internally for you.
Defining your digital strategy and ambition
Through stakeholder consultation, I can set out the vision and ambition for the business. I can articulate your digital and content strategy and develop persona profiles to map your target audience needs.
Socialising your plan
If you need help selling in your digital vision and strategy to the wider business, I can facilitate this through tailored presentations to C-suite clients.
Developing your communications plan
Perhaps you need some fractional consultancy support to ensure that the business continues to deliver on its strategy vision, ambition and communications plan. I can plan and run the communications workshop; set out a plan; and create a roadmap of content deliverables for throughout the year.
Ongoing content creation
Taking the communications plan outputs, I can work in a fractional capacity to source and write content for your channels on an ongoing basis to support the roadmap; ensuring that your marketing and communications stay relevant, timely and are reaching your priority target audiences.
Measurement framework
Working together, we can define a set of meaningful KPI's that represent your business and audience goals. I can provide regular monthly reports of insightful data that can be used to inform future content and website development.
Quarterly and bi-annual reviews
Using the communications plan roadmap, I will conduct peer analysis, content audits and keyword landscaping on a quarterly basis to ensure that your communications plan remains purposeful. This combined with the monthly measurement reports, will ensure your digital communications remain targeted.
Let's talk
To find out how I can help your business or to see example case studies of my work, please fill out the contact form linked above.