Let's elevate your digital communications
A hands-on, strategic communications professional with over twenty years’ experience in developing digital and brand experiences for major brands and clients. I am used to working with and presenting to C-suite clients, helping them to deliver complex B2B, B2C and public sector brand and digital engagement projects.
Strategist for hire
Do you need a safe pair of hands to write a proposal or pitch a digital project and win that new business? Are you in need of refreshing your content across your digital platforms and need an audit and competitor analysis? Do you understand your audiences and know how to meet their needs? Is your measurement framework working? Perhaps you need to run some qualitative and quantitative research and don't know where to start.
Fractional Digital Director
Are you in need of some longer-term digital strategy without taking on a full-time hire? Is your team too small to handle ongoing content creation and you're looking to outsource? Do you need someone to track the success of your digital communications and provide regular reports? Perhaps you need someone to set out your communications plan and year round marketing activities.
My services toolkit
- Digital, content, social, brand communications planning and strategy.
- Client lead, project management, farming and account development.
- Pitching for new business, proposal writing and presentations.
- Desk research, workshops, user groups, interviews and surveys.
- Content audits, content hierarchies, copywriting.
- Competitor, market and peer benchmarking.
- Measurement frameworks, SEO keywords, Google data analysis and insight reporting.
- Personas, user research and user journey mapping.
- Wireframes, sitemaps, ecosystem roadmaps.
- Organisational people, process and policies auditing.
- Thought leadership content generation e.g. sector research papers, articles, blogs, event planning, preparation and delivery.
About me
A natural communicator, I enjoy meeting new people and embedding into new teams, quickly getting to grips with your organisation's culture, client challenges and project nuances.
With an eye for detail, I am adept at delving into digital projects, conducting research, audits and analysis to surface tangible and insightful solutions and strategies that meet business and audience needs.
As an empathetic collaborator, I strive to make your life easier and my life more interesting, and hope that we can have some fun along the way.
The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.
“Clare is an incredibly talented strategy consultant. She has fantastic interpersonal skills and her effortless charm make her a joy to work with.”
Wendy Ingram, Digital Psychology, User Research Lead, ADPList Mentor
Let's talk
To find out how I can help your business or to see example case studies of my work, please fill out the contact form linked above.