I’m a digital, brand, and content strategist with 20+ years of agency experience helping global brands transform their digital presence, sharpen their storytelling, and drive measurable growth. I combine AI-powered insight, behavioural economics, and hands-on leadership to deliver strategies that align brand purpose, user needs, and business goals.

Do you need expert strategic support without expanding your permanent team? As a freelance strategist for hire, I provide hands-on, senior-level guidance to strengthen your brand, refine your content, and deliver measurable digital impact.

• Winning New Business: Shape compelling proposals, RFPs, and pitch strategies that stand out.

• Brand Architecture & Messaging: Define or refresh your brand framework, tone of voice, and positioning.

• Digital Audits & Insights: Conduct content, experience, and competitor audits—using AI tools for faster, deeper analysis.

• Audience Research: Design and deliver qualitative and quantitative research (interviews, surveys, benchmarking) to inform strategy.

• Governance & KPIs: Review internal processes, governance structures, and analytics to create robust KPI frameworks and actionable dashboards.

• AI-Enabled Strategy: Integrate AI workflows for persona modelling, automated reporting, and smarter content production.

Flexible Strategic Leadership Without the Full-Time Overhead

Are you looking for longer-term digital strategy without hiring full-time? Is your team stretched thin on content creation or struggling to track the success of your communications?

As a Fractional Digital Director, I step in as an extension of your leadership team to:

• Lead brand and digital refresh projects end-to-end, liaising with designers, developers, and stakeholders.

• Define and socialise communications plans—including year-round marketing calendars and KPIs.

• Monitor performance with regular insight reports, using AI-driven analytics to reveal opportunities and optimise content.

• Support governance and process reviews to align people, workflows, and platforms with your business objectives.

Digital Transformation & Leadership

• Fractional Digital Director support
• Website re-platforming & vendor management
• Governance & stakeholder alignment

AI-Enabled Strategy & Content

• AI-driven persona modelling & journey mapping
• Automated audits & KPI dashboards
• Workflow integration for comms teams

Brand & Content Strategy

• Brand messaging frameworks & taxonomies
• Storytelling content & content matrices
• Editorial workflows & governance models

Measurement & Optimisation

• KPI framework design
• AI-powered analytics & insight reporting
• SEO strategy & competitor benchmarking

Measurement & Optimisation

• KPI framework design
• AI-powered analytics & insight reporting
• SEO strategy & competitor benchmarking

New Business & Pitch Support

• Pitch leadership & proposal writing
• RFP development & storytelling workshops
• Client growth strategy & account farming

Research & Discovery

• Qual & quant research design
• Peer benchmarking & behavioural insight
• Workshops, interviews & surveys